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Jergens Creates New Brand Campaign

'You're More Than Just A Pretty Face' includes digital, print and TV.

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By: Christine Esposito

Editor-in-Chief

Kao USA Inc.'s Jergens Skincare brand has launched the “You're More Than Just A Pretty Face” integrated campaign, the first Jergens master brand campaign.   The new campaign leverages a key consumer insight: women tend to spend the majority of their beauty time on their hair and face, but don't pay as much attention to the other 90% of their body. To that end, the campaign reminds women that Jergens lotions are more than just moisturizers and highlights Jergens Wet Ski...

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